Where have I been? In dreams of sweet smelling lavender.......or so I one day imagine.

Dear Ether,

No. Please. Don’t be frightened.  I mean, not that you were or anything.  (Clearing throat) It was just in case there might be one or two of you who MIGHT have wondered where I’d been, that’s all.  

I’ve missed blogging.  Before I became a “blogger” I never knew how good it felt to be able to write and speak my mind and heart.  Sometimes say wild things. Write in stream of conscious.  Tell stories that no one knew but myself.  And since Friday (my last post), I have missed this form of expression dearly.  

My days have consisted of 14 hour sessions of research and writing about a subject that is so bizarre, so controversial—yet to the outside world appears foolish and cut and dry.  I have been writing about UGG boots and their phenomenon.  From my research, I have found so much history, so many lawsuits, so many opinions from so many rich and powerful people (in a multi-BILLION dollar trade) that this has turned into a full-fledged investigative reporting piece.  My piece is going to really make a huge impact when it is published.  I’m really quite scared.  You have to remember, I write about mascara and Sienna Miller, not counterfeiting and fraud.  A lot of people I’ve worked with have been so kind to me.  So generous.  There are so many players in this boot game.  I want so very much to represent everyone fairly.  But, for the first time I have not been able to write magazine cheeriness. I have had to write like a newspaper reporter.  I want to disconnect my phone and computer on Sunday.  Am I proud of this piece?  I don’t have a fucking clue.  I am numb.  I, when I agreed to write this, never expected it to be a 3,000 word expose.  If I fuck this up, I could be out of a job and blacklisted from a lot of tick-lists for a long time.  And that’s NOT what I need.

Why couldn’t I have been good at math?  Then I could have been an accountant or a broker?  Or better at standardized tests and deductive reasoning?  Maybe I would have been a swell lawyer?  Science—a doctor?  But, alas, I have none of these talents.  And a career switch for me is impossible.  I don’t even LOVE writing.  I love ideas and coming up with themes for photo shoots and working with a team and researching ideas.  But when it comes to the craft of sewing a piece of work together, nope, don’t love it.  It upsets my stomach, I never feel terribly confident and Ethers, it ain’t gonna make me rich!

I find life confusing.  I find my brain muddled and cloudy and it is often difficult for me to think and categorize my life.  I live in a world with half-drunk mugs of coffee, warm soda cans and a desk filthy with old business cars and eyebrow tweezers.  My coaster is a “Last of the Mohicans” CD soundtrack I must have bought 10 years ago (fuck knows).

I dream of lying in a field of lavender in Grasse.  The oils are released in the baking of the sun’s heat.  They calm me like a drug.  The sky is a perfect hue of crisp blue and I am wearing a full skirt made of white cotton.  I can’t visualize the top.  My hair is loose.  My dog sits beside me just a few feet away under a tree.  I no longer have a hump on my back from my days sitting at my computer desk.  No black circles under my eyes are seen on my now tan skin.  My cuticles have healed because I am no longer nervous.  I owe not a single E-mail, phone call or time-limit to anyone.  I am a stranger.  They truly address me as One of 365.  There is no English gent, no family.  I am ageless.   I am a polyglot.  I have endless credit in the bank.  I never gain weight.  I never feel pain.  I drift in and out of consciousness.  It’s like being given a second chance….maybe a re-birth.  

How sad to always escape into a hopeless dream.  Why can’t one be content?  That’s for another night.  This evening, my tired body has to rest and maybe I’ll catch a glimpse of myself in Grasse for a short, sweet minute, smelling lavender.

Dedicatedly yours, 

—One of 365

Now THIS makes an impact. Everyone wants to go to The Ritz! Now, let's be real. My humble blog will never be as mighty as this legend, but I'd certainly like it to be as welcoming and for people to want to come inside. Please help me figure out how I can get a diamond slightly as big as the Ritz

Dear Ether, 

I was having a very interesting debate about blogs the other night with a fellow astronaut in the sphere.  He also happens to be a marketing strategist so he thinks in a way that I most certainly do not.  His insight into this world is fascinating.  

I know blogging isn’t about statistics, but c’mon, we all take a gander at them.  Not to be competitive and get book deals with Penguin, but to see if anyone out there is reading us.  After five months my blog stats have remained the same and this has concerned me.  I don’t understand why I’m not getting more hits and why my hit rates aren’t steadily rising (I post every day and I try and choose lovely photos!).  Is my site unsightly?  Are my pictures ugly?  Are my titles/captions bad?  My content rubbish?  I’m worried.  Well, marketing maestro asked me a very interesting question.  What was my bounce rate?  Well, quite high actually.  This, he said, was key.  He said people were clicking on my site and then leaving before they had a chance to read my content. Those who read my work probably liked it. This proved the consistency of my solid number I could count on every day. But most other people never got that far.  Here’s the analogy he thought best:  It’s like having a restaurant. You’ve got great food, an amazing chef and a great interior with lovely staff.  Hey, even the toilets are nice with Molton Brown hand soap.  But, the awning is rubbish, the sign is torn, you haven’t swept the sidewalk and your curb appeal is just awful.  No one is going to walk in and open the door to see the innards because they think the outside is a reflection of the inside.  

But is this so?  Is that what’s going on?  Or, is the market simply too saturated with blogs? OR people can’t be asked to read anything longer than a blurb or two and my posts are too lengthy so when they see my post they find it too daunting? All these questions and more are what make up my blog post today.  For those of you who’ve “stepped into my restaurant,” who’ve actually made it this far into my content, I’d love your advice.  I want more people to read my writing and readership to grow, but something is wrong and I can’t put my finger on it.  So, today I’m asking for suggestions.   Think of it as me doing a bit of blog market research.  I’m going to put being humble aside for a moment.  I think my content is really decent.  But again, people aren’t getting that far.  

I am not looking for a pat on the back.  PLEASE.  Don’t toot my horn or try to be nice.  Honesty is what I’m looking for.  When I set out to write One of 365 I wanted it to be read by a lot of people so I could connect with the world and grow.  I don’t want to be another blog statistic.  I could really use your advice.  Hey, if you think I’m wrong and think my content is shit, fuck it—let me know.  Speak your mind.  I want my restaurant to flourish and you guys are the people I want to come in and enjoy a meal with.

I also think this will be an interesting case study for other bloggers out there to think about how this might aid you as well if you have the same concerns.  

On that note……I appreciate your feedback and wait in haste for thoughts.  My ripped awning is waiting to be fixed.  

Dedicatedly yours, 

—One of 365