Aug 13 2009

Beauty: Mac Eye Kohl “Smolder”

Dear Ether,

To keep on truckin’ with the beauty front, I’m going to insert a write-up I did on one of my favorite make-up must-haves for a page I did for a women’s magazine. I dunno, it felt so good to be writing about beauty again yesterday (Beauty Trend: Say “Da” For Russia!), I thought I’d go with the flow and finish the week with another fun one (tomorrow is “Fashion Friday’s” so technically the week ends then). I’d been looking at my sidebar and noticed that I had written so few things about beauty and thought it was really funny given I’m a beauty writer.  I guess I was so convinced that when I started this blog I was going to keep my day job out of things.  But you know what, I really love what I do and I’m going to try and include it more because it’s such a part of me.  Also, because I’m not writing beauty every single day like I used to, when I DO write about it, I’m reminded about how much I miss it.  So, this is short and sweet.  Really stylized and written in SUCH a women’s magazine format.  Reading it again I can’t help but laugh!  Okay, here’s a fun little piece on a favorite product of mine:

                                             Beauty Artillery                                                                                            

 

  Mission: Killer Eyes                   Weapon: Mac Eye Kohl “Smolder”

                                                               

  

Be armed and dangerous ladies! Here is the sexiest secret in town.  I think I

Be armed and dangerous ladies! Here is the sexiest secret in town. I think I've come across dozens of pencils in my day and NOTHING has even come close to a black liner like "Smolder." I always make sure to own at least 2 (1 for the kit at home and 1 for the on-the-go bag). If you wanna make those eyes stand out, there really is no better solution. Lock and load baby!

 

 

In this Lipstick Jungle, a poorly tinted lip “bomb” can ruin even the most vibrant pucker.  So, like a good soldier, you need to be armed with the right weapons to ensure that you’re ready for battle.  I mean, who wants to be taken captive by the wrong blush, powder or foundation?  Not you, my cute recruit.  Not you.  So listen up.  I have a little item that will keep you ready for action anytime.  

Mac Eye Kohl in “Smolder” (even the moniker is badass) takes your eyes from innocent peepers to sexy sleepers.  And, F-Y-Eye, even as far back as the Bronze Age, Egyptian queens applied Kohl not just to glam up their orbs, but also to ward off the sun’s glare.  To protect and to serve, right?  Old Cleopatra sure knew her stuff.  

“Smolder” is my chosen war paint because it’s the essential frame for your eye.  The consistency of the product is slick, and it glides on easily, making straight lines a snap (especially if you’ve got those pre-date jitters).  Kohl   is also a better alternative to a standard pencil because of its smudge-ability.  If you want that smoky-eyed, sultry look, this is one product worth fighting for.   

Mac offers the pencil in a variety of colors. It’s also ophthalmologist tested.  Visit their website at www.maccosmetics.com for more details.  Mac Eye Kohl “Smolder” $14.50 

Awwww, wasn’t that a bit of fun?  I love writing product write-ups for mags because you can totally be tongue and cheek, be a bit silly and go nuts with wordplay.  Sniffle.  I REALLY miss my 9-5.  Okay gang.  See you for “Fashion Fridays.”  I don’t know what I’m cooking up yet to wear, but hopefully it’ll be something fab. I better start thinking of a story now.  I’m debating putting a poll up—sigh—I think it might be a pointless endeavor.  But I hate to give in.  I’ve begged, pleaded.  But alas, no one will click a little button and VOTE!  I always think, “maybe this week they will.”  But always to my chagrin.  (Smile) We’ll see….

Dedicatedly yours, 

—One of 365