L’OCCITANE Magic Eye Balm: I Bid You Adieu, Mon Ami!
Merde! Why is it when you love something, they always discontinue it? Sigh, you're looking at a relic, a creation of genius in the beauty world that now is just a memory. But I will not let it go down without its story being told--and maybe it will come back someday (brands have been known to re-stock items if enough desire is out there for them...). And when it does, you'll know all about its "magic."
Dear Ether,
Because I wrote such a damning report on YSL Touche Éclat (http://www.oneof365.com/category/ysl-touch-eclat/ysl-touche-eclat/), I wanted to give you guys a product that would be its foil. An item I KNEW was fail-safe and amazing for your eyes. BUT, as if the YSL gods had damned me, the product that I loved most (seriously, it was like my beauty secret weapon) HAS BEEN DISCONTINUED. Yes, it’s true. Sniffle.
It is…….
L’OCCITANE Magic Eye Balm.
So now this post has become an obituary rather than a plug for one of my favorite beauty products. But MAYBE, just MAYBE, if I write a wonderful review about it and you guys get excited and e-mail L’OCCITANE, they’ll revive it from the dead. It deserves resurrection really. It did so for me many mornings!
So, I look online to write about my piece and can’t find Magic Eye Balm on the L’OCCITANE website. I call the store and the woman tells me that the product has been DISCONTNUED in the United States for 3 years! IMPOSSIBLE! She tries calming me (I’m sure if I was in the shop it would have been through a lavender bottle of smelling salts) and tells me that it was hugely successful and has NO idea why they pulled the plug. I tell her I’m still using the one from the UK I got 4 years ago (yep, that’s how long this 15ml $20 puppy lasts)—and yes, of all people I know I shouldn’t be using make-up that is older than a kitten. However, Magic Eye Balm has no expiry date and after asking the lovely manager at L’OCCITANE if this was kosher (a pro member of the team for 4 years) she said because of the nature of the packaging, you could continue use until the product emits a strong odor or becomes lumpy.
So, here is my little spiel about my French “ami”. This little metal tube contained the elixir of perfection. L’OCCITANE is famous for its heavenly shea butter. Magic Eye Balm contained a 5% dollop, just enough to soften skin and gently moisturize the delicate under-eye area. And even though the product used silicones to help with the appearance of smoothing fine lines, there was never greasy residue. The balm meshed beautifully with skin and sat gently under a delicate dusting of powder. Illuminating those lovely eyes came from a mixture of titanium dioxide (a whitening enhancer) and mica, but there was never any glimmering or frosting that was caught shimmering in any light (natural or faux). Being L’OCCITANE, it also had lovely natural ingredients like calendula, ruscus and centella asiatica to help increase microcirculation (and naturally help in combating dark circles). It also contained sunflower and ivy extracts to fight pollutants.
Its downfalls: it only came in one shade—which was a natural neutral (truthfully it was only created for Caucasian skin) and it didn’t come with a brush built in (though that never mattered to me because I used my own concealer brush which I could clean deeper—also better to let friends borrow—more hygienic). Magic Eye Balm did everything YSL Touche Éclat promised it would, but never could provide.
What’s my next step? I’ll go through my beauty cupboard, make some phone calls and chat with some PR’s. I’ll sample some new product (I, too, am going to have to eventually make the change) but will have to really trust the product before I can give it my “wink” and a glowing review. I wish I could give you an alternative, but I refuse to just tell you to go out and buy the newest thing a PR sent me or that I read about without really trying it myself.
For now…………
Au Revoir Baume Regard Magique! R.I.P.
Dedicatedly yours,
—One of 365






